Europe’s oldest poker magazine publishes its last edition

April 3, 2011 by Dan Brown in Poker

Citing crushing Internet competition and even late-paying advertisers from the online world, Poker Europa, Europe’s longest-standing poker magazine is print its last edition this month.

The April 2011 issue of Poker Europa will be its grand finale after 12 years of an earnest attempt to unite the European poker industry and grab it some attention from the big boys on the other side of the pond.

The Old World’s first poker media source was always published in both English and German. It was always free and ran under the slogan, “Uniting Europe,” or, “Europa Rückt Näher Zusammenthe,”. It was launched on 1st January 1999 with the primary objective of uniting Europe’s poker scene. It has been well respected for providing information, news and events listings as well as providing results and tournament coverage.

As a free publication it relied on advertising revenue to survive, the global financial crisis has hit us all and now the rise in production and distribution costs for print publications have become the major culprit for a founding poker source’s demise.

Founding editor of Poker Europa, Nic Szeremeta, recent winner of a Lifetime Achievement Award at the European Poker Awards, explained the reasons for his magazine’s closure: “We have always depended on advertising for our revenue and since the recession this has declined by over 60 per cent.

Even though the magazine has been successful in its field, it cannot compete with the online world: “Mergers, acquisitions and closure of online card rooms have weakened our potential market and the bright young things who now promote and market poker prefer to use the Internet rather than print media. Operators of bricks and mortar poker rooms are also cutting their budgets. The situation is not helped by the fact that some operators seem to think they can get away with not paying their bills.”

According to Szeremeta, and its readers, Poker Europa did succeed in uniting European poker, “However, the increase of such information on the Internet, supplied as it happens, now makes print publications almost irrelevant.”

In the style of a great player, and rightly so,  Szeremeta concluded: “One thing I know about poker is when to quit the game and this is it.”

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